A link is a form of online communication among two websites. Websites over the internet are interconnected to each other through a complex network of links which make it easy for visitors to browse internet fast and efficiently. Link building is the most important Off-page SEO technique resulting in the better positioning of your website in certain search engine.
Before starting a link building campaign make sure that you are going to acquire short cuts for link building as its injustice to your link building campaign and won’t prove fruitful for the long term. Nicely placed link building campaign is the most rewarding activity among the other SEO activities.
Linking to irrelevant and spammy websites can adversely affect your PR hence diminishing your value in certain search engines. While designing your link building campaign make sure that you are crafting a legal link building campaign as poor ways of link building can get you banned from Google.
Make sure that your link building campaign is not focused on acquiring links form any website you come along. Links from the website opposite your niche are not beneficial in boosting up your ranking.
Make sure that press release distribution is an integral part of your link building campaign as press releases containing a link of your website at their bottom can contribute a lot to your link building campaign.
Try to start directory submission when your website is fully functional and rich with information on a particular topic. A successful link building campaign makes sure to submit your website to the worthy and valued directories. If you are focusing on the forum submission make sure that post on the active and well classified forums.
Before starting a link building campaign make a complete analysis of your keywords and select those keywords as anchor text of the links which you think are the most relevant to the theme and the subject of your website. Select pages with high page rank to place your link as you will get a part of strength of the PR of that particular page. In your link building campaign make sure to not go for site wide links as they are considered inorganic by Google and other search engines. In the beginning, try to concentrate on building links for the home page of your website. Link your home page to the internal pages of your website to indirectly transfer the link building reimbursement to internal pages.
Always try to run a link building campaign with a positive attitude as link building is a long term project it needs your patience to get your website efficiently linked with the other websites.